Focus areas:

Monetisation LAB: Conceptualising in-house ideas to a product offering and build a path to monetisation. Our intensive LAB, empowers you to position a market with traction, justifies the “Why Now” question, and validates what real customers are begging for? All before risking any engineering effort. We examine the marketability, draw use cases with unique value propositions, create business model scenarios, and identify investment choices needed to make informed Go-No-Go decisions. 

Growth Search: Knowing that you have found your product-market fit and are now at an inflection point of growth, we help you to search and explore new market gap. While the “why” behind it is often known, we ask different questions: “Is it working? How big can it be? Can it create disruption?” We map “where to play”, by repositioning and navigating the market and developing “how to execute.” Focusing on specific actions to capture opportunities, i.e. shift in product lifecycle, new partnerships channels, a profitable operating model, or raising capital.